Where can a hospital apply principles from the airline sector?

How can a car manufacturer use tools from the video game industry?

What can an event organiser learn from the railways?

Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

Not invented here refers to the phenomenon of people blocking out ideas from the outside, it also indicate...

The powerhouses of our companies today are made up of increasingnumbers of professionals.The number of companies that would describe themselves asknowledge-intensive is also increasing - think of R&D labs, hi-tech,IT, media, business support, health and educational organizations.Managers tend to think that these new organizations and their staffmust be managed like before. But to do so can create more problemsthan it might solve.Professionals are for the most part already motivated and do not...

Change Ahead is about the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance with and for people.In a complex and networked world, business, more than ever, is about adaptability to change and the capacity to create new propositions through a dynamic interaction with the environment. Much like sailing, business strategy will inc...

The new edition of this classic textbook in change management offers a lucid and engaging guide for readers through the technological, organizational and people-oriented strategies that managers use to implement change.

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to...

Refreshed with new examples and contemporary concepts, this classic continues as the most complete and accessible resource in its domain.'Richard Whittington, Professor of Strategic Management, University of Oxford Exploring Strategic Change engages with the dynamic and complex process of developing and delivering strategic and organisational change, from the analysis of context through to the formulation and implementation of effective strategies and solutions. Change management has become a...

Ben Elsinga is an experienced professional, author and blogger. This book gives young professionals the tools and resources they can use to maximize their chances of growth and success.Are you young at heart and full of energy, but feel as though your talents have not yet brought you the success you imagined?Be inspired by the resources described for you by a seasoned professional. This workbook will increase your resilience to outside influences, and teach you to set goals that will contribu...

Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating, researching and realizing new products. It’s been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he’s quite grumpy.

Why are so many brilliant ideas culled before they’ve had a chance to shine in the real world?

Why are so many awful ideas pushed throug...