A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropria...

A global look at social problems, using the UN′s 2030 Agenda for Sustainable Development as a framework.

Bring the history of Western society to life

Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities...

The Gold Standard, Now for Today’s Students Varian’s Intermediate Microeconomics, long the gold standard, welcomes new co-author Marc Melitz. Informed by his extensive teaching experience, Melitz incorporates fresh examples and problems to modernize and enhance Varian’s core approach to support today’s students. A new interactive ebook supports provides unique interactives that explain challenging concepts, and Smartwork online assessment tool offers ample opportunities for students t...

This book gives you the practical tools to overcome the obstacles stopping you from having a difficult conversation. Move from avoidance or breakdown to breakthrough.

Bring the history of Western society to life

Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities...

Like no other digital product for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson’s Microeconomics helps students see the difference between theory and practice.

Goolsbee, Levitt, and Syverson’s text helps answer two critical questions students ask, "Do people and firms really act as theory suggests" and "How can someone use microeconomics in a practical way?"

The authors teach in economics departments and business schools and are active empirical microeconomics re...

A clear favourite among students and lecturers, this bestselling book introduces the main theoretical models in a clear and accessible way before applying them to various stages of the life course. From infants to older adults, the author uses case studies and practice examples to bring social work methods, skills and principles to life.

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

The number one best-selling legal skills guide, covering all the practical and academic skills a student needs throughout their studies. Legal Skills is the essential text for students new to law, helping them make the transition from secondary education and equipping them with the skills they need to succeed from the beginning of their degree, through to final-year exams and dissertations. · Written in an accessible and friendly style, structured in three parts: Sources of Law, Academic Leg...