Calculations in Molecular Biology and Biotechnology, Third Edition, helps researchers utilizing molecular biology and biotechnology techniques-from student to professional-understand which type of calculation to use and why. Research in biotechnology and molecular biology requires a vast amount of calculations. Results of one data set become the basis of the next.

An error of choosing the wrong type of equation can turn what would have been a successful research project or weeks of labor and ...

Crisis management has become a defining feature of contemporary governance. In times of crisis, communities and members of organizations expect their leaders to minimize the impact, while critics and bureaucratic competitors make use of social media to blame incumbent rulers and their policies. In this extreme environment, policymakers must somehow establish a sense of normality, and foster collective learning from the crisis experience.

In the new edition of this uniquely comprehensive analy...

Systematically and comprehensively covering the management of life-threatening emergencies of pregnancy, this updated revision of the third edition gives readers the skills they need to save both mother and fetus. The clear step-by-step advice is invaluable for anyone facing obstetric emergencies, whether in training or experienced.

Responsible Tourism: Using tourism for sustainable development 2nd edition is about the globally vital necessity of realising sustainable tourism. It is a hugely important challenge to those who organise and sell travel and tourism, and those who consume it.

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

This book is written for undergraduate students in behavioural sciences, such as psychology, pedagogy, sociology and ethology. The topics range from basic techniques such as correlation and t-tests, to moderately advanced analyses such as multiple regression and MANOVA. The focus is on practical application and reporting, and on the correct interpretation of what is being reported. For example, why is interaction so important? What does it mean when the null hypothesis is retained? Why do we ...

This package includes MasteringChemistry (TM) For courses in Organic Chemistry (2-Semester) A framework for organic chemistry built around the similarities in reaction types Paula Bruice's presentation in Organic Chemistry, Eighth Edition provides mixed-science majors with the conceptual foundations, chemical logic, and problem-solving skills they need to reason their way to solutions for diverse problems in synthetic organic chemistry, biochemistry, and medicine. The Eighth Edition builds a ...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we...