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Studieboeken (542)
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Marketing for Hospitality and Tourism/ 8th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...
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Crisis Management and Recovery for Events / 1st edition
Impacts and Strategies
2023 || Paperback || Vassilios Ziakas e.a. || Goodfellow Publishers Limited
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...
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The Business of Platforms
Strategy in the Age of Digital Competition, Innovation, and Power
2021 || Hardcover || Michael A. Cusumano e.a. || HarperCollins
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...
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Who Moved My Cheese
An Amazing Way to Deal With Change in Your Work and in Your Life
1999 || Paperback || Spencer Johnson || Ebury Publishing
Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life - whether it is a good job, a loving relationship, money or a possession, health or spirital peace of mind. And the maze is where you look for what you want - the organisation you work in, or the family or community you live in. This profound book from bestselling author, Spencer Johnson,...
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Operations Management / 10th edition
2022 || Paperback || Nigel Slack e.a. || Pearson || ook als eBook
Operations may not run the world, but it makes the world run! To truly understand the way a business operates, you need to get your hands dirty -- that's how you get to appreciate what's actually happening within an organization. Looking inside for the answers is what Operations Management is all about. Learn from world-leading experts Nigel Slack, Alistair Brandon-Jones and Nicola Burgess and benefit from their wealth of experience helping improve businesses of all shapes and sizes.
Strategi...
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Statistics for Business & Economics / 14th Global Edition
2021 || Paperback || James McClave e.a. || Pearson
Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasising statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the classroom while emphasising intuitive concepts of probability and teaching students to make informed business decisions.
The 14th Edition continues to highlight the impor...
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The Art of Opportunity
How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
2021 || Paperback || Marc Sniukas e.a. || Wiley
Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world s leading companies this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodolog...
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Strategic Market Management / 11th Edition
2021 || Paperback || Aaker || Wiley
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, ...
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The Invincible Company / 1st edition
How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models
2020 || Paperback || Alexander Osterwalder e.a. || Wiley
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design
Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their ...
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Real Estate Appraisal
From Value to Worth
Paperback || Sarah Sayce e.a. || Wiley
The education of the real estate professional is changing and aligning itself more closely with the world of business. This book takes a new approach to property appraisal by exploring the pricing mechanism in this changing context. It: develops the notion of the pricing mechanism in relation to property covers practical issues of comparison and the real problems in applying valuation theory explores calculations - including social and environmental worth - ignored in other texts As real esta...