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Studieboeken (104)
English for Cabin Crew
2010 || Paperback || Terence Gerighty || Cengage Learning
English for Cabin Crew is an essential course for those preparing for a career as a cabin crew member. It is equally suitable for those already working in the industry who need to improve their communication skills when carrying out their pre and in-flight responsibilities. English for Cabin Crew is a comprehensive course designed to:Improve fluency and pronunciationBuild key vocabulary and expressionsDevelop listening skillsIdeal for group teaching, one-to-one or self-study.
English for Cabi...
Introductory Econometrics
A Modern Approach
2019 || Hardcover || Jeffrey Wooldridge || Cengage Learning
Gain an understanding of how econometrics can answer today's questions in business, policy evaluation and forecasting with Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 7E. Unlike traditional texts, this book's practical, yet professional, approach demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful for answering questions across a variety of disciplines.The author has organized the book's presentation around the type of data being an...
Keynote - Proficient Student's book + Spark sticker
2024 || Paperback || Lewis Lansford e.a. || Cengage Learning
Through life-changing stories, respected thinkers and authentic presentations, Keynote promotes a deeper understanding of the world and gives students the courage and means to express themselves in English. Communication, collaboration and creative thinking drive students towards real 21st century outcomes and encourage them to respond to ideas and find their own voice. Both students and teachers will emerge with new confidence, new ideas and a new determination to communicate in this increas...
Power System Analysis and Design / 7th SI Edition
2022 || Paperback || J. Duncan Glover e.a. || Cengage Learning
Examine the basic concepts behind today's power systems as well as the tools you need to apply your newly acquired skills to real-world situations with POWER SYSTEM ANALYSIS AND DESIGN, SI, 7th Edition. The latest updates throughout this new edition reflect the most recent trends in the field as the authors highlight key physical concepts with clear explanations of important mathematical techniques. New co-author Adam Birchfield joins this prominent author team with fresh insights into the la...
Transportation: A Global Supply Chain Perspective / 10th edition
A Global Supply Chain Perspective
2023 || Hardcover || Robert Novack e.a. || Cengage Learning
Gain a solid understanding of what is arguably the most critical and complex component of global supply chains with Novack/Gibson/Suzuki's TRANSPORTATION: A GLOBAL SUPPLY CHAIN PERSPECTIVE, 10E. You learn the fundamental role and importance of transportation in companies and society as you study the current complex environment of transportation service. The authors introduce the role of transportation in supply chains and provide an overview of the operating and service characteristics, cost ...
Purchasing and Supply Chain Management / 7th edition
2020 || Hardcover || Monczka e.a. || Cengage Learning
Present the most current, complete coverage of today's supply management process from a managerial perspective with Monczka/Handfield/Giunipero/Patterson's PURCHASING AND SUPPLY CHAIN MANAGEMENT, 7E. This edition draws from the authors' extensive first-hand experiences and relationships with executives and practitioners worldwide to highlight critical developments in the field. Students examine recent advancements in supply chain fraud management, artificial intelligence, analytics, procureme...
Oceanography
An Invitation to Marine Science
2021 || Hardcover || Tom Garrison e.a. || Cengage Learning
Developed in partnership with the National Geographic Society, OCEANOGRAPHY: AN INVITATION TO MARINE SCIENCE, 10th edition gives you a basic understanding of the complexities and uncertainties involved in ocean use as well as its role in sustaining life on Earth. Thoroughly updated with the latest findings from the field, the text includes new coverage of important issues such as climate change. Emphasizing the science process throughout, it helps you see how concepts from other scientific fi...
Marketing Strategy
2021 || Paperback || Bryan Hochstein e.a. || Cengage Learning
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.
New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategie...
Purchasing and Supply Chain Management / 6th edition
2015 || Hardcover || Robert M. Monczka || Cengage Learning
Providing a solid managerial perspective, PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6e draws from the authors' firsthand experiences and relationships with executives and practitioners worldwide to present the most current and complete coverage of today's supply management process. The text includes critical developments from the field, such as cases from emerging healthcare and service industries, procure-to-pay redesign, supply risk, innovation, sustainability, collaboration, and much more. I...