Dynamics of News Reporting and Writing shows students how to approach stories and think on their feet in the evolving media landscape. Author Vincent F. Filak guides them through essential newswriting elements like lead writing, structure, and storytelling, while teaching them to think critically and focus on what matters most to readers.

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

Mapped to the 2018 NMC Standards, this book introduces students to the principles and practice of leadership, management and team working. It uses students' own values and experience of leadership as a framework through which to learn about the topic, covering the core theory in straight-forward language and relating it to practice through multiple case studies and activities.

Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.