Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

Databook of UV Stabilizers, Third Edition provides key information on the most frequently-used UV stabilizers, specifically catering to various industries including automotive, aerospace, polymers, plastics, rubber, cosmetics, food preservation, adhesives, coatings, medical equipment, packaging materials, solar cells, and more. Health and safety concerns are covered, including issues related to skin penetration, toxic degradation products, and the effect of converted radiation energy to heat ...

Remember when your curiosity ran wild and the question you asked yourself the most was What if? instead of Where did I put myphone?

The GYMSICAL Guide to a Creative Life is your invitation to rediscover the joy of creativity in a distracted world.

Creative writer Nicoline van Slingelandt invites you to:

Pause and pay attention to the world around you. Train your imagination with practical exercises. Carve out time to create, even on busy days. Give yourself permission to make and play. Le...

International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills. As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues.

This includes the competitive job market; and diver...

PVC Degradation and Stabilization, Fifth Edition contains all the information necessary for the successful design of stabilization formulas in any PVC-based product. Other topics covered include degradation by thermal energy, UV, gamma, and other forms of radiation, chemical degradation, and more. Many new topics are of particular interest today, including new stabilization methods and mechanisms (e.g., synergistic mixtures containing hydrotalcites and their synthetic equivalents, beta-diketo...

Modeling, analysis, and simulation-everything vibration engineering students need to succeed, including late-breaking advances in this ever-changing field

Advanced Mechanical Vibration covers modeling and analysis of vibrating systems with damping and gyroscopic effects, dynamics of combined distributed-lumped systems, and approximate methods for solutions of complex vibration problems, which are often overlooked in other such textbooks. Case studies and pre-coded MATLAB toolboxes for vibrati...

This book serves as an essential text, guiding students on the basic principles and calculation techniques used in chemical engineering and providing a solid understanding of the fundamentals. This Third Edition reflects advances in the field and feedback from professors and students and is packed with illustrative examples and case studies.

Discover the essentials of structural steel design with Segui/Soleimani's industry-leading STEEL DESIGN, 7th Edition. This textbook stands out by focusing on the design of individual members and their connections, rather than the integrated design of buildings. Its unique approach offers the flexibility to teach either LRFD (Load and Resistance Factor Design), ASD (Allowable Stress Design) or both, depending on your schedule. The text also includes both includes both SI and US Customary units...