A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: * Present your idea clearly * Develop sound financial plans * Project risks--and rewards * Anticipate and address your audience's concerns Don't have much time? Get up to speed fast on the most essential business skil...

We are very pleased to announce the third book by our bestselling writers Koos Eissen and Roselien Steur. After the worldwide success of Sketching and Sketching: The Basics, the authors now shift their focus from 'how to sketch' to 'why you sketch'.

For designers, sketching is a daily activity that can serve many goals. You can sketch to brainstorm, to find and articulate ideas or to present a project to other designers in your team or people from other departments. And of course you sketch t...

Starting from the fundamentals of brakes and braking, Braking of Road Vehicles covers car and commercial vehicle applications and developments from both a theoretical and practical standpoint. Drawing on insights from leading experts from across the automotive industry, experienced industry course leader Andrew Day has developed a new handbook for automotive engineers needing an introduction to or refresh on this complex and critical topic. With coverage broad enough to appeal to general vehi...

Now in its second edition, Strategic HRM: A Balanced Approach has been updated and revised throughout to examine the latest in theory and practice. Central to its theme is putting HRM in its organizational context and creating a more balanced approach to managing people.

First published over 40 years ago, this was the first text on the identification of organic compounds using spectroscopy. This text is now considered to be a classic. This text presents a unified approach to the structure determination of organic compounds based largely on mass spectrometry, infrared (IR) spectroscopy, and multinuclear and multidimensional nuclear magnetic resonance (NMR) spectroscopy.

The key strength of this text is the extensive set of practice and real-data problems (in C...

Now in its 16th edition, Atkinson & Hilgard's Introduction to Psychology has been fully revised and updated to reflect all recent research developments, theories and ideas, whilst also retaining all of the qualities which have established it as a leading undergraduate psychology textbook over the past five decades, including its highly accessible and engaging student-centred approach. The established author team of Susan Nolen-Hoeksema, Barbara Fredrickson and Geoffrey R. Loftus has been join...

Coming to grips with C++11 and C++14 is more than a matter of familiarizing yourself with the features they introduce. The challenge is learning to use those features effectively - so that your software is correct, efficient, maintainable, and portable. That's where this practical book comes in.

It describes how to write truly great software using C++11 and C++14 - i.e. using modern C++. Topics include: The pros and cons of braced initialization, noexcept specifications, perfect forwarding, a...

Down at the Front, on a cold winter's night in 1914, amidst the worst war the world had ever seen, an inexplicable silence spread from man to man. Belief was in the air. Then the soldiers ceased fire and the magic of Christmas took hold .

. . Carol Ann Duffy's brilliant poem celebrates the miraculous truce between the trenches, when enemy shook hands with enemy, shared songs, swapped gifts, even played football, and peace found a place in No Man's Land.

With gorgeous colour illustrations by D...

The multi-million copy number one Bestseller. A dazzlingly urban satire on modern relationships? An ironic, tragic insight into the demise of the nuclear family?Or the confused ramblings of a pissed thirty-something? As Bridget documents her struggles through the social minefield of her thirties and tries to weigh up the eternal question (Daniel Cleaver or Mark Darcy?), she turns for support to four indispensable friends: Shazzer, Jude, Tom and a bottle of chardonnay. Welcome to Bridget's fir...

Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups.

But what about the other 90-plus ...