The 2nd edition is completely revised with an additional 68 pages of indispensable material.Currently used as the educational handout for the transportation design students at Art Center as well as institutions around the world, H-Point is now available to aspiring car creators everywhere, clearly organizing the packaging standards that apply to car and truck design; along with insightful graphic explanations, this book demystifies the automotive design process and allows designers access to ...

We are very pleased to announce the third book by our bestselling writers Koos Eissen and Roselien Steur. After the worldwide success of Sketching and Sketching: The Basics, the authors now shift their focus from 'how to sketch' to 'why you sketch'.

For designers, sketching is a daily activity that can serve many goals. You can sketch to brainstorm, to find and articulate ideas or to present a project to other designers in your team or people from other departments. And of course you sketch t...

First published over 40 years ago, this was the first text on the identification of organic compounds using spectroscopy. This text is now considered to be a classic. This text presents a unified approach to the structure determination of organic compounds based largely on mass spectrometry, infrared (IR) spectroscopy, and multinuclear and multidimensional nuclear magnetic resonance (NMR) spectroscopy.

The key strength of this text is the extensive set of practice and real-data problems (in C...

An improved, larger-format edition of the Cambridge School Shakespeare plays, extensively rewritten, expanded and produced in an attractive new design. An active approach to classroom Shakespeare enables students to inhabit Shakespeare's imaginative world in accessible and creative ways. Students are encouraged to share Shakespeare's love of language, interest in character and sense of theatre.

Substantially revised and extended in full colour, classroom activities are thematically organised ...

The multi-million copy number one Bestseller. A dazzlingly urban satire on modern relationships? An ironic, tragic insight into the demise of the nuclear family?Or the confused ramblings of a pissed thirty-something? As Bridget documents her struggles through the social minefield of her thirties and tries to weigh up the eternal question (Daniel Cleaver or Mark Darcy?), she turns for support to four indispensable friends: Shazzer, Jude, Tom and a bottle of chardonnay. Welcome to Bridget's fir...

Many business schools include compulsory in-company research projects. Typically, these projects require that research activities converge into well-founded, practically relevant recommendations for management.

This book helps students do in-company research via a straightforward step-by-step approach. After mapping out information gaps, research questions are addressed by systematically collecting and analyzing data. The research findings help formulate practical recommendations. Each step i...

Since it was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best loved and most recommended books on the subject. It's a core foundational book that every Web designer must internalise to make their designs truly effective.

In this substantially revised edition, Steve return...

Social enterprise is an up and coming phenomenon around the world. Businesseswith the primary aim of bettering the world. Social enterprises are claiming a distinct place amongst commercial enterprises, charities, and public sector organizations.This book paints an inspiring picture of the social enterprise, what it is and what it is not. How it works and what the challenges are. With a wide range of examples from the Netherlands, most of which can be found elsewhere across the world. A book ...

With over 120,000 copies sold worldwide, Peter Dicken's Global Shift has been the definitive work on economic globalization for almost 30 years now. A tried, trusted and unrivalled resource for undergraduates, postgraduates and researchers across the social sciences, this is a seminal text from an internationally renowned author.

An expert guide to selecting the right cloud service model for your business Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that yo...