Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithm...

First published in 2003, Dental Caries: The Disease and Its Clinical Management has become the leading resource on cariology. In this highly anticipated new edition, the editors maintain the same focus on high-level coverage of the disease etiology and process, clinical management best-practice, and wider public health issues connected with dental caries management, including an enhanced focus on the 'caries control concept'. The aim is to link theory with clinical performance, making prevent...

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.

In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented...

We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...

Now that there's software in everything, how can you make anything secure? Understand how to engineer dependable systems with this newly updated classic In Security Engineering: A Guide to Building Dependable Distributed Systems, Third Edition Cambridge University professor Ross Anderson updates his classic textbook and teaches readers how to design, implement, and test systems to withstand both error and attack. This book became a best-seller in 2001 and helped establish the discipline of se...

Being a startup CEO is a job like no other: it's difficult, risky, stressful and, in venture capitalist and long-time Return Path Board Member Fred Wilson's view, "lonely, heavy duty, and a thankless task." As a startup CEO, seeing things for the first time, you're likely to make mistakes, to fail, to get things wrong, and to feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO: A Field Guide to Scaling Up Your Business, Second Edition he...

A highly accessible resource covering the basics of the design and operation of electrical power systems with minimal technical background required Electrical Power System Essentials delivers a thorough introduction to the electrical power system and its functioning, and the changes that come with the worldwide energy transition process. This revised and updated Third Edition includes new material on HVDC developments, electricity markets, capacity calculation (NTC and flow-based), power syst...

From the leading authors in the field, Michael Moran, Howard Shapiro, Bruce Munson, and David DeWitt, comes an integrated introductory presentation of thermodynamics, fluid mechanics, and heat transfer. The unifying theme is the application of these priciples in thermal systems engineering. Responding to pressures to reduce credit hours in the curriculum and to ABET-inspired objectives for more integrated treatment of engineering topics, this text surveys the field of thermal sciences with an...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

Incorporating Chinese, European, and International standards and units of measurement, this book presents a classic subject in an up-to-date manner with a strong emphasis on failure analysis and prevention-based machine element design. It presents concepts, principles, data, analyses, procedures, and decision-making techniques necessary to design safe, efficient, and workable machine elements. Design-centric and focused, the book will help students develop the ability to conceptualize designs...