Transitioning to Virtual and Hybrid Events / 1st edition

We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practical guide gives you expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars that meet the needs of any situation. With this book as your guide, you'll quickly learn how to: Use virtual communication tools and online platforms Assemble your team to plan and implement a digital event Adapt and integrate your content for virtual events Select a stream, a webcast, or a hybrid event to meet specific needs Market online events to a diverse global audience Leverage the power of virtual event data analytics Transitioning to Virtual and Hybrid Events shows you that you do not need to be a communications technology expert to develop and implement digital meetings, online conferences, and hybrid events--all you need is the creativity and the desire to connect people in a way that is meaningful and memorable.