This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

Drugs and the Neuroscience of Behavior: An Introduction to Psychopharmacology, Fourth Edition offers a highly current and accessible overview of the fundamental concepts and principles of psychopharmacology.

A comprehensive guide to understanding the complexities of Global Political Economy, emphasising the importance of context and a truly global range of perspectives in analysing global issues.

This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.

The all-round companion for your secondary teacher education school placements, no matter what subject you are studying.

Bestselling text Principles of Trauma Therapy: A Guide to Symptoms, Evaluation, and Treatment, Third Edition covers the modern treatment of psychological trauma that is both comprehensive in scope yet highly practical in application.

This book is for social science students who need to learn the theory of analysis alongside the specifics of the R software package.

A comprehensive guide to local management with a unique regional approach that provides practical applications for future local leaders.