Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...

This very successful textbook explores change and how it relates to the complexities of organizational life, and puts an emphasis on applying the theory to practice. Now significantly updated and in its 6th edition, Organizational Change reflects a rapidly changing world and considers 'how change has changed'. The book is structured in three parts.

The first part considers the causes and nature of change. Part two opens up the organization to expand on issues of structuring for change, the cu...

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

The gold standard text for helping students visualize and understand geologic processes makes hands-on and real-world exploration easier and more impactful than ever, in any course setting. New 3D specimen and digital elevation models, with corresponding Smartwork exercises, allow students to examine specimens and sites as if they were in the field or lab. And new highly visual "Practice What You Know" and "What Can You See?" activities at the end of each chapter and in Smartwork help student...

**A FINANCIAL TIMES, GUARDIAN AND OBSERVER BOOK OF THE YEAR**

Battling an overfilled inbox?

Your ever-lengthening to-do lists?

Struggling against distraction?

What if you tried to stop doing everything, so you could finally get round to what counts?

If you live to 80, you'll have barely more than four thousand weeks on earth. How will you decide how to spend them?

Rejecting the futile modern obsession with 'getting everything done,' Four Thousand Weeks introduces readers to tools for construc...

- Provides a complete overview of the hospitality industry;

- includes an extensive chapter on intercultural hospitality experiences;

- offers interesting analysis as well as engaging real-world examples.

Hospitality Experience is an exciting introduction to hospitality management. Step-by-step it shows students how to create and manage unique hospitality experiences. The book provides clear answers to important questions regarding hospitality management, beginning with what it is and who the...

Creative Reboot ushers in a new era of thought leadership, providing a structured pathway that facilitates building creative confidence and inspires the ability to conjure innovative solutions to complex issues. By combining detailed scholarly understanding, real-world case studies that illustrate the application of creativity, and a deck of creative card exercises, this toolkit allows you to embrace your innate creative intelligence.

Whether you are a rigid analytical thinker or an accomplis...

Technology and Regulation (TechReg) is an international journal of law, technology and society, with an interdisciplinary identity. TechReg provides an online platform for disseminating original research on the legal and regulatory challenges posed by existing and emerging technologies (and their applications) including, but by no means limited to, the Internet and digital technology, artificial intelligence and machine learning, robotics, neurotechnology, nanotechnology, biotechnology, energ...

This compilation consists of key treaties, secondary legislation and case law in the area of international and European institutional and constitutional law, selected by the Department of international and European Union law of the Erasmus University Rotterdam to use in their bachelor education. The compilation uniquely combines these two areas of law in one single compilation, making it ideal for introductory courses in these fields.

What makes this book furthermore unique and of added value...

In the rolling hills of Limburg, near Margraten, they slowly loom up, row after row: the thousands of white marble crosses and Stars of David. They mark the final resting place of nearly 8,300 American soldiers who died during World War II. While the headstones provide us with the names of the mostly young men involved in the liberation of the Netherlands, they do not tell us who the soldiers were and who they left behind. Moreover, the peace and quiet at the only American war cemetery in the...