In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors often want their students to better grasp "the big picture." Fundamentals of Financial Accounting Concepts delivers a unique approach to building accounting skills while maintaining a more traditional use of debits and credits. Through this method, the authors drive students' curiosity and inspire them to ask the "why" questions that get at the heart of how ...

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

Offer your students a balanced understanding of Anatomy, Physiology, and Clinical coverage.Essentials of Human Anatomy & Physiology is an essential guide in A & P, combining high-quality content with clear language. Along with the interactive and digital features of Pearson Mastering (R), this book is a necessary learning resource for your students.

Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.

Lyle Campbell presents an accessible, hands-on introduction to historical linguistics. The fourth edition has a lucid and engaging style, expert guidance and comprehensive coverage, making it ideal for students coming to historical linguistics for the first time.

A glamorous young socialite discovers the haunting secrets of a mysterious mansion in 1950s Mexico: a mesmerising feminist Gothic fantasy, 'Darkly brilliant' Yangtze Choo, author of The Ghost Bride

Andrew Murray on his lecture ‘Almost Human: Law and Human Agency in the Time of Artificial Intelligence’:

‘Law is about agency – the human capacity to act independently and to make our own free choices. As Jeremy Webber observes, “Law is consciously created” and is the distillation of the collective agency of a society, group, or culture. The rule of law is the ultimate distillation of this principle: the clear spirit of human choice in the purest form.

However, the process of dat...

By examining photography through geography and philosophy, this book makes evident that place is not the content of a definite representation. To do this, it breaks down the participatory elements of photography into six tropes: the photographer, the camera, the photograph, the image, the spectator, and the genre. Afterwards, through a rigorous theoretical analysis of each of these themes vis-à-vis the notion of place, it shows how they manifest inactive, contingent, unlocalizable, liminal, ...

Military involvement in foreign policy decision-making, and its role as a driving force in that process, has long been anathema to both academic and practitioner circles. Without wanting to pursue the quest for principles or ultimate predictions this study looks specifically into the role of the military in foreign policy decision-making. It does so by carefully reconstructing and comparing the sequential series of decisions of a group of British and Dutch senior civil and military decision-m...