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Studieboeken (641)

59,95
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Strategy: An International Perspective / 8th edition

2025 || Paperback || Bob de Wit || Cengage Learning

Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...

72,95
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Business in Action / 10th Global Edition

2023 || Paperback || Courtland Bovee e.a. || Pearson

Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world. From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business.

The 10th Edition has been thoroughly revised to r...

44,95
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Managing Digital Transformation

Understanding the Strategic Process

2021 || Paperback || Andreas Hinterhuber e.a. || Taylor & Francis

Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implem...

27,00
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Bestel

Principles of Sustainable Business

Frameworks for Corporate Action on the SDGs

2022 || Paperback || Rob van Tulder e.a. || Taylor & Francis

An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.

54,95
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Financial Accounting for Decision Makers / 10th edition

2022 || Paperback || Peter Atrill e.a. || Pearson

Understand financial accounting principles and techniques, and develop the skills to make informed business decisions. "My many students and I have used this book for years now and would highly recommend it to anyone looking for a very accessible introduction to financial reporting." Dr. Andrew McFaull, Deputy Programme Director of BSc Accounting and Finance, King's College London "When used in conjunction with the MyLabs Accounting package this is an excellent resource to build a non-technic...

59,99
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The Dynamics of Managing Diversity and Inclusion

A Critical Approach

2021 || Paperback || Gill Kirton e.a. || Taylor & Francis

The Dynamics of Managing Diversity and Inclusion was one of the first books to respond to growing academic coverage of the topic of diversity management at degree level.

25,75
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Strategic Marketing Planning / 2nd edition

A Step-by-Step Approach

2023 || Paperback || Karel Jan Alsem || Taylor & Francis

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

51,45
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Beyond E-Business

Towards networked structures

2015 || Paperback || Paul Grefen || Taylor & Francis

In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today's successful organizations are complex; they are part of dynamic business networks built on digital channels,...

54,05
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Governance Networks in the Public Sector

2015 || Paperback || Erik Hans Klijn e.a. || Taylor & Francis

Governance Networks in the Public Sector presents a comprehensive study of governance networks and the management of complexities in network settings. Public, private and non-profit organizations are increasingly faced with complex, wicked problems when making decisions, developing policies or delivering services in the public sector. These activities take place in networks of interdependent actors guided by diverging and sometimes conflicting perceptions and strategies.

As a result these net...

76,95
Levertijd: 6 werkdagen
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MKTG Principles of Marketing / 14th edition

2024 || Paperback || Carl McDaniel e.a. || Cengage Learning

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...