We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it to be rather difficult.

For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept. You can have the best ideas...

Where can a hospital apply principles from the airline sector?

How can a car manufacturer use tools from the video game industry?

What can an event organiser learn from the railways?

Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

Not invented here refers to the phenomenon of people blocking out ideas from the outside, it also indicate...

Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It's a reference guide, a buddy, and an overview of who, what and where. Fashion is a multi-billion-dollar industry.

It's not just about sketching an outfit, it's about selecting fabric, developing buttons, sourcing a factory, negotiating prices, making patterns, seeing the final lau...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different w...

Welcome in a new era! Robotization strikes hard: the entire job market will be on fire soon. The key to durable employability is developing one’s creativity. This book explains straight forward how to do so. And, good to know: it’s loved for it’s entertaining tone of voice.

Scientists say half the work we do could soon be done by robots. The other half of our labor is changing rapidly. All this makes durable employability the number one challenge for employers and employees. Creativity ...

Creative Reboot ushers in a new era of thought leadership, providing a structured pathway that facilitates building creative confidence and inspires the ability to conjure innovative solutions to complex issues. By combining detailed scholarly understanding, real-world case studies that illustrate the application of creativity, and a deck of creative card exercises, this toolkit allows you to embrace your innate creative intelligence.

Whether you are a rigid analytical thinker or an accomplis...

Enhance your productivity at work with “Visual Working,” the follow-up to the successful “Visual Thinking” and “Visual Doing.”

This practical workbook shows you how to use drawing as a fun and effective way to communicate at work. It provides simple steps to incorporate business drawing into your daily routine so that you can express ideas with images as easily as with words.

Discover the Five Visual Thinking Types and use practical tips to improve collaboration and communication...

After the success of 2017’s Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by ‘undeepening’ Chapters 3 and 4. These chapters, both about drawing in visual business se...

Products that Last starts where most books on product development end. This new edition (first self-published by the TU Delft) contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product’s after...

A must have for product design students!

Are designers still making drawings by hand? Isn’t it more advanced to use a computer in this computer era? Some may think sketching is a disappearing skill, but if you ever enter a design studio, you will find out differently. Studios still make sketches and drawings by hand and in most cases, quite a lot of them. They are an integral part of the decision-making process, used in the early stages of design, in brainstorming sessions, in the phase of ...