This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

Written by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.

Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...

A comprehensive guide to understanding the complexities of Global Political Economy, emphasising the importance of context and a truly global range of perspectives in analysing global issues.

This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.

The all-round companion for your secondary teacher education school placements, no matter what subject you are studying.

Bestselling text Principles of Trauma Therapy: A Guide to Symptoms, Evaluation, and Treatment, Third Edition covers the modern treatment of psychological trauma that is both comprehensive in scope yet highly practical in application.

This book is for social science students who need to learn the theory of analysis alongside the specifics of the R software package.

Tortora/Case/Bair/Weber/Funke's Microbiology, An Introduction delivers an exceptionally clear presentation of complex topics, a careful balance of concepts and applications, and pedagogically superior art. With a focus on big-picture concepts and themes in microbiology, the text encourages you to visualize and synthesize more difficult topics such as microbial metabolism, immunology and microbial genetics. The trusted clinical focus and student-friendly narrative will help you understand why ...

The Second Edition of Psychology Research Methods by Wendy Heath engages students with the same types of compelling studies that led them to major in psychology—but in a research methods context. Heath also focuses on writing about research methods with examples from across psychology literature as well as writing exercises.