Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands.

Brand Management: A theoretical and practical approach takes a decision-making approach to the subject, structur...

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels.

It is also suitable for non-business school programmes - e.g., engineering, who offer electi...

As more and more companies gain a global reach, managing cultural differences is an increasingly important part of every job. This book demonstrates how culture affects management practice, from organisational structure to strategy and human resource management. Drawing upon evidence from the authors' research, it encourages managers to reconsider, explore and transfer alternative practices across national boundaries.

As well as providing an insight into other cultures, this text provides rea...

The text is a comprehensive and up-to-date introduction to optics suitable for one- or two-term intermediate and upper level undergraduate physics and engineering students. The reorganized table of contents provides instructors the flexibility to tailor the chapters to meet their individual needs.

This best-selling introduction to the physical and life sciences emphasizes concepts over computation and treats equations as a guide to thinking so the reader can connect ideas. Conceptual Integrated Science covers physics, chemistry, earth science, astronomy, and biology at a level appropriate for non-science students. The conceptual approach relates science to everyday life, is personal and direct, deemphasizes jargon, and emphasizes central ideas.

The conceptual ideas serve as the foundat...

For courses on decision modeling through the use of spreadsheets. The perfect balance between decision modeling and spreadsheet use. It's important that textbooks support decision modeling courses by combining student's ability to logically model and analyze diverse decision-making scenarios with software-based solution procedures.

Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has bee...

A Modern Approach to Functional Programming Objects First with Java: A Practical Introduction is an introduction to object-oriented programming for beginners. The main focus of the book is general object-oriented and programming concepts from a software engineering perspective. The first chapters are written for students with no programming experience with later chapters being more suitable for advanced or professional programmers.

The Java programming language and BlueJ-the Java development ...

The Essentials Of English: A Writer'S Handbook (With Apa Style) 1e editie is een boek van Ann Hogue uitgegeven bij Pearson Education (Us). ISBN 9780131500907

From grammar and punctuation to the creation of essays and business letters, The Essentials of English: A Writer¿s Handbook, by Ann Hogue, is a must-have reference tool for today¿s writer. As easy to use as a dictionary, this handbook is designed specifically for non-native English speakers.The Essentials of English pays extra attenti...

Level 2 is a completely new edition of Engaging Writing and has a strong emphasis on essay writing.

Statistics with Microsoft Excel, Fifth Edition, shows readers how to use Microsoft Excel(R) to perform statistical analysis. This step-by-step guide has been updated to cover the new features and interface of Excel 2010. Datasets and other resources (where applicable) for this book are available here.