Engage students in the essential principles of economics and demonstrate how they relate to real-life issues facing individuals, businesses, society, and economists today Essentials of Economics, 9th edition provides a clear, concise and accessible introduction to economics, making it the ideal textbook for one-semester or non-specialist courses.

Introduction to Hospitality is a lively, comprehensive survey of hospitality, the world's largest industry, designed for tomorrow's leaders. You'll explore the vibrant inner workings of each hospitality segment, including lodging, restaurants, tourism, recreation, attractions, clubs and managerial areas.

A core goal of this text is to help you advance your hospitality career. In that spirit, Author John Walker offers you lively material and interesting features to facilitate the learning proc...

Organic Chemistry, Global Edition provides the conceptual foundations, chemical logic and problem-solving skills needed to reason your way to solutions for problems in synthetic organic chemistry, biochemistry and medicine. By building an organic chemistry framework, you can understand and apply learning rather than relying on memorization.

The 9th Edition presents a wealth of problem-solving strategies, over 300 new problems (now totaling over 2,000), updated content and organizational chang...

For courses in Human Physiology. Move beyond memorization: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide. The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems.

Updates, such as new Try It activities and detailed teaching suggestions in the new Ready-to-Go Teaching Modules...

For courses in two-semester general chemistry. Accurate,data-driven authorship with expanded interactivity leads to greater student engagement Unrivaled problem sets, notable scientific accuracy and currency, and remarkable clarity have made Chemistry:The Central Science the leading general chemistry text for more than a decade. Trusted, innovative, and calibrated, the text increases conceptual understanding and leads to greater student success in general chemistry by building on the expertis...

This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting t...

Master the key marketing challenges and see how you can develop meaningful connections with your customers.

Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Educational Psychology: Active Learning Edition uses 44 easy-to-read modules to explain how you can use educational psychology research in your own classroom. Theory and practice are considered together, showing how research on child development, cognitive science, learning, motivation, teaching and assessment can be used to solve the everyday problems of teaching. This practical resource includes specific strategies, guidelines, real-world issues, case studies and tips from expert teachers t...

Since it was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best loved and most recommended books on the subject. It's a core foundational book that every Web designer must internalise to make their designs truly effective.

In this substantially revised edition, Steve return...

Fundamentals of Anatomy & Physiology is designed to help you succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals and steadfast accuracy. The authors incorporate research that explores how learners use and process visual information, guiding you through complex figures as you deconstruct and better understand complicated processes. The 12th Edition delivers thoroughly updated content and enhanced art and figures to provide the most recent research and to...