Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

For the calculus-based General Physics course primarily taken by engineers and science majors (including physics majors). This long-awaited and extensive revision maintains Giancoli's reputation for creating carefully crafted, highly accurate and precise physics texts. Physics for Scientists and Engineers combines outstanding pedagogy with a clear and direct narrative and applications that draw the student into the physics.

The new edition also features an unrivaled suite of media and on-line...

The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation,...

"One of the most significant books in my life." -Obie Fernandez, Author, The Rails Way "Twenty years ago, the first edition of The Pragmatic Programmer completely changed the trajectory of my career. This new edition could do the same for yours." -Mike Cohn, Author of Succeeding with Agile , Agile Estimating and Planning , and User Stories Applied ". .

. filled with practical advice, both technical and professional, that will serve you and your projects well for years to come." -Andrea Goulet...

Products that Last starts where most books on product development end. This new edition (first self-published by the TU Delft) contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product’s after...

Providing examples from well-known movies, a revised handbook explains the structural and stylistic elements as well as writing techniques basic to the creation of a successful film script and furnishes practical tips on script writing for original productions, sequels, novel adaptations, and adaptations by original authors. Original. 17,500 first printing.

Build a strong foundation on the principles and procedures of modern forensic science. Forensic Science, 4th edition, Global Edition, by Andrew Jackson, Julie Jackson, Harry Mountain, and Daniel Brearley, is a perfect introductory guide for newcomers to the field. Its learner-friendly text guides you through the entire process of conducting forensic science.

The book carefully examines each part of the process, teaching you the proper procedure for gathering evidence from a crime scene, how t...

For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management.

The 17th Edition incorporates the latest research and most ...

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance ...

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...