The fully updated, new edition of the bestselling introduction to phonetics and phonology The Sounds of Language presents a comprehensive introduction to both the physical and cognitive aspects of speech sounds. Assuming no prior knowledge of phonetics or phonology, this student-friendly textbook clearly explains fundamental concepts and theories, describes key phonetic and phonological phenomena, explores the history and intersection of the two fields, offers practical advice on collecting a...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

The definitive reference for identification, diagnosis, and treatment in veterinary parasitology Veterinary Parasitology serves as a comprehensive reference on the subject for both specialists and general practitioners. The fifth edition has undergone significant updates to reflect recent advances in research and medical practice. It has been restructured and now more accessible and user-friendly. For ease of reference, the new edition is divided by parasite taxonomy and host species includin...

Introduces both classical and contemporary sociological theory in a single comprehensive volume Introduction to Sociological Theory helps undergraduate and graduate students appreciate the diverse perspectives found in sociological analysis, apply theoretical concepts to contemporary issues, and think analytically about everyday occurrences beyond the classroom. Covering a diverse range of theorists and conceptual frameworks, this easily accessible textbook integrates carefully selected prima...

In 1968, an engineering student broke high jump records around the world, not by being stronger or more agile than everyone else, but by fundamentally changing the way he leapt over the bar. In 1987, a newly-formed advertising agency supercharged the marketing of a young brand called Nike by introducing a fresh tagline: "Just Do It." Both pioneers had unwittingly discovered something critical about problem-solving that eluded their less creative competitors. It's not just about how you climb ...

Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...

Activities and reproducible formative assessments to match your current instructional goals "The Formative Assessment Handbook is a great addition to any teacher's library. This book fills in the background behind assessments and how to craft assessments toward student learning. For any teacher or new teacher, this book will be a great resource to improve their work with students."

-- Dr. Kyle Dresback, Regional Superintendent for Secondary and Alternative Schools, Former President - Flo...

Dym, Little and Orwin's Engineering Design: A Project-Based Introduction, 4th Edition gets students actively involved with conceptual design methods and project management tools. The book helps students acquire design skills as they experience the activity of design by doing design projects.

HOFFBRAND’S ESSENTIAL HAEMATOLOGY The Essentials is an international, best-selling series of textbooks, all of which are designed to support lecture series or themes on core topics within the health sciences. See www.wiley.com for further details. The definitive introductory textbook on haematology, covering basic science, diagnostic testing, clinical features, and patient management Hoffbrand’s Essential Haematology has helped medical students and trainee physicians understand the core p...