A practical toolkit for students needing an alternative introduction to doing research methods. Imaginative pedagogy and visual prompts support those students often neglected by more traditional textbooks.

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

This thought-provoking book looks at how AI technologies are changing organizations, society and the world of work, combining breadth, critical analysis and academic rigour.

The perfect guide for research methods. This textbook spans formulating a research question and conducting a literature review, generating/collecting data and analysing data, up to writing up and disseminating your findings. This text guides you through the research process from start to finish.

To make meaningful contributions and to drive innovation, designers first need to learn to ask the right questions so that they can identify what the real problems are. They also need to learn how to conduct research to resolve these problems. Research for Designers is a guide to this new, evidence-based creative process.

This seminal, bestselling book by Gjoko Muratovski is unique in the way it bridges academia and industry, as well as research and practice. The book also expands the notion ...

What does 'Good progress' in primary schools look like? How do new teachers ensure they are planning for it? How can they evidence it? This text is a focused exploration of, and guide to, the concept of 'progress' for trainee primary school teachers and their mentors. It examines what we mean by 'good progress' in the context of the CCF and other frameworks and accountabilities operating in primary schools today. It outlines different understandings of progress, explores the relationship with...

This essential textbook is written to support and guide trainee teachers to understand Special Educational Needs and Disabilities in Primary settings. This book includes:Up to date information on policy and legislationCoverage of the four key areas of needthe role and responsibilities of the teacherworking with support staffand strategies for ensuring an engaging and inclusive learning environmentDirectly linked to the areas of the Core Content Framework, the Early Career Framework and the Te...

A highly readable and comprehensive introduction to the key theories, debates and issues that help students to understand how sociology can answer complex questions about health and illness.

Exploring how ideas and concepts from psychology can be applied smartly to the classroom to meet the needs of different learners.