The standard teaching text for Data and Society modules explaining to undergraduates, in different social-science disciplines, the Big Data Revolution in an accessible and critical way.

Focused on the needs of the new classroom researcher and those studying education on Masters-level courses, this is a thorough and thoughtful guide to the research process, covering qualitative, quantitative and mixed research methods.

Our world is becoming ever more data-driven, transforming how business is conducted, governance enacted, and knowledge produced. Yet, the nature of data and the scope and implications of the changes taking place are not always clear. The Data Revolution is a must read for anyone interested in why data have become so important in the contemporary era.

Thoroughly updated, including ten new chapters, the book provides an accessible and comprehensive: introduction to thinking conceptually about t...

An accessible and thought-provoking survey of this vast field. Emphasising the underlying concepts students need to understand and authored by world-renowned experts.

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

Presenting a practical approach to CBPR by describing how an individual researcher might understand and conduct CBPR research, this book includies a concise overview of CBPR theoretical underpinnings, methods considerations and ethical issues - all presented in an accessible format.