In 1968, an engineering student broke high jump records around the world, not by being stronger or more agile than everyone else, but by fundamentally changing the way he leapt over the bar. In 1987, a newly-formed advertising agency supercharged the marketing of a young brand called Nike by introducing a fresh tagline: "Just Do It." Both pioneers had unwittingly discovered something critical about problem-solving that eluded their less creative competitors. It's not just about how you climb ...

Now in its 7th edition, this introductory guide provides students in nursing, health and social care, with a concise overview of the different research methods and terminology that they will come across when undertaking research, helping them to become 'research literate' in a short space of time.

Mapped to the 2018 NMC Standards, this book provides an overview of the principles and practice of contemporary mental health nursing care. It equips adult nursing students with the skills to respond to the needs of those in their care who face mental health challenges.

Designed for all teachers, this book provides a wealth of materials and resources to support the needs of learners, aged 6 to 14 years, who have difficulty with maths and number.

This comprehensive guide applies evidence-based practice to real-life educational scenarios over a broad range of topics, covering everything a student of Educational Psychology needs to know.

Guides nursing and healthcare students through the concept of evidence-based practice, explaining what it is, why it is important and providing practical guidance on its utilisation in clinical practice.

A clear and practical guide to completing a literature review in nursing and healthcare studies.

NEW YORK TIMES BESTSELLER * MORE THAN ONE MILLION COPIES SOLD

“A provocative read...There are few tomes that coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that can be applied to understand today.” —Andrew Ross Sorkin, The New York Times

From legendary investor Ray Dalio, author of the #1 New York Times bestseller Principles, who has spent half a ...

Atlas of Amsterdam

Een spectaculaire ontdekkingsreis

· Honderden kaarten, afbeeldingen en foto's

· Over de stad en haar bewoners, bestuur en onderwijs, pontjes en trams, oude en nieuwe geloven, het Leidseplein en de tuindorpen, het Concertgebouw en de dancescene

· Paginavullende infographics over o.a. het Museumplein, Artis, Centraal Station, Oude Kerk en de Zuidas

· Historische doorkijkjes: VOC, Stelling van Amsterdam, Amsterdamse School

· Inform...

- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Professor of Marketing at Ge...