Global Marketing enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.

They take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a ...

Elliott & Quinn's Contract Law, 13th edition, comprehensively covers the fundamental legal issues with clarity and lots of practical examples to support your understanding of contract law.

This textbook provides insight into the key cases, prompting you to practice and apply their principles to exam-style questions and develop your own views on the effectiveness of current laws.

With an array of useful study features and examples, this book has the tools you need to understand how the law ope...

WINNER OF THE WOMEN'S PRIZE 2025SHORTLISTED FOR THE BOOKER PRIZE 2024SHORTLISTED FOR THE DYLAN THOMAS PRIZE 2025LONGLISTED FOR THE WINGATE PRIZE 2025An exhilarating tale of twisted desire, histories and homes, and the unexpected shape of revenge - for readers of Patricia Highsmith, Sarah Waters and Ian McEwan's Atonement. It is fifteen years after the Second World War, and Isabel has built herself a solitary life of discipline and strict routine in her late mother's country home, with not a f...

The secret to getting more done in an hour than most people do in a day Discover the latest cutting-edge developments in the world of generative AI. With The ChatGPT Revolution, you'll learn how easy it is to make AI work for you -- with tips and prompts to help you get fast, powerful results in the latest models of ChatGPT, Copilot, DALL-E and other AI tools. In this fully revised and updated edition, productivity expert Donna McGeorge shares real-world case studies, no-nonsense advice and t...

“teeming with fascinating and enlightening insights” Observer A narrative investigation into the new science of plant intelligence and sentience, from National Association of Science Writers Award winner and Livingston Award finalist Zoe Schlanger.

Research Methods: A Practical Guide for the Social Sciences is an essential resource for the social researcher. It offers a comprehensive introduction for first time researchers right through to thorough and practical advice for those undertaking more advanced work. The book draws on real life experiences from a wide variety of disciplines to show how theory translates into practice, and offers a rigorous analysis of why researchers choose the methods they use.

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'Rebecca has woven its way into the fabric of our culture with all the troubling power of myth or dream. A stunning book' SARAH WATERS'It's the book every writer wishes they'd written' CLARE MACKINTOSH'The greatest psychological thriller of all time' ERIN KELLY***He did not belong to me at all, he belonged to Rebecca. .

. Everyone knows that Maxim de Winter was obsessed with his glamorous wife - and devastated by her tragic death. So when he proposes to a shy, anxious young woman after a whir...

"For software developers of all experience levels looking to improve their results, and design and implement domain-driven enterprise applications consistently with the best current state of professional practice, Implementing Domain-Driven Design will impart a treasure trove of knowledge hard won within the DDD and enterprise application architecture communities over the last couple decades." -Randy Stafford, Architect At-Large, Oracle Coherence Product Development "This book is a must-read ...

Quantitative Methods for Business has been thoroughly revised and updated for this 5th edition, and continues to provide a simple and practical introduction to an area that students can find difficult. The book takes a non-threatening approach to the subject, avoiding excessive mathematics and abstract theory. It shows how to apply quantitative ideas to the real problems faced by managers. The book includes numerous exercises and examples that help students understand the relevance of quant...