In combining a critical, philosophical approach with an expertly selected body of practical examples, this landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...

This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.

The all-round companion for your secondary teacher education school placements, no matter what subject you are studying.

This book is for social science students who need to learn the theory of analysis alongside the specifics of the R software package.

Bestselling text Principles of Trauma Therapy: A Guide to Symptoms, Evaluation, and Treatment, Third Edition covers the modern treatment of psychological trauma that is both comprehensive in scope yet highly practical in application.

A comprehensive guide to understanding the complexities of Global Political Economy, emphasising the importance of context and a truly global range of perspectives in analysing global issues.