Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Robinson/McMurry/Fay’s Chemistry, known for a concise and united author voice, conceptual focus, extensive worked examples, and thoroughly constructed connections between organic, biological, and general chemistry, highlights the application of chemistry to students’ lives and careers. Lead author Jill Robinson strengthens the student orientation by creating more engaging, active learning opportunities for students and faculty.

With the 8th Edition, Robinson draws upon her exceptional tea...

The book is an indispensable companion to all students of biology, but particularly those enrolled in courses concerning experimental design, data analysis, hypothesis testing, research methods, or any practical project work.

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For courses in Human Geography. A distinctly modern look at human geographyDescribed as "fresh, innovative, and intelligent," Human Geography: Places and Regions in Global Context is acclaimed for its global approach, conceptual rigor, engaging real-world applications, and outstanding visual program. Knox and Marston foster awareness of current issues and developing trends from a geographic perspective, and provide a solid foundation in the fundamentals of human geography.

The authors integra...

For undergraduate courses in Evolution By presenting evolutionary biology as a dynamic, ongoing research effort and organising discussions around questions, this best-selling text helps students think like scientists as they learn about evolution. The authors convey the excitement and logic of evolutionary science by introducing principles through recent and classical studies, and by emphasising real-world applications. In the 5th Edition, co-author Jon Herron takes the lead in streamlining a...

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The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems. Updates, such as new Try It activities and detailed teaching sugges...

For courses in Introductory Psychology Throughout Psychology, Saundra Ciccarelli and J. Noland White employ a learner-centred, assessment-driven approach that maximises student engagement, and helps educators keep students on track. The authors draw readers into the discipline by showing how psychology relates to students' own lives.

Clear learning objectives, based on the recommended APA undergraduate learning outcomes, guide learners through the material. And assessment tied to these learni...

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Java Programming. A fundamentals-first introduction to basic programming concepts andtechniques Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures,and algorithms into one text. With a fundamentals-first approach, the text...

This Study Guide & Solution Manual contains learning objectives, chapter summaries and outlines, as well as examples, self tests and concept questions, as well as complete, step-by-step solutions to selected problems.