Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public se...

The One Truth is the One Thing that Explains Everything The One Truth, by 14x bestselling author and thought leader Jon Gordon, guides you on a path to discover revolutionary insights, ancient truths and practical strategies to elevate your mind, unlock your power and live life to the fullest. The One Truth is that our state of mind, the thoughts we think, the words we say, the life we live, the power we have and everything we experience is ultimately influenced by oneness and separateness. A...

Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...

New and thoroughly updated, Epistemology:

An Anthology continues to represent the most comprehensive and authoritative collection of canonical readings in the theory of knowledge. Concentrates on the central topics of the field, such as skepticism and the Pyrrhonian problematic, the definition of knowledge, and the structure of epistemic justificationOffers coverage of more specific topics, such as foundationalism vs coherentism, and virtue epistemologyPresents wholly new sections on 'Testim...

This book provides an introduction to this exciting and relatively new subject with chapters covering natural and synthetic polymers, colloids, surfactants and liquid crystals highlighting the many and varied applications of these materials. Written by an expert in the field, this book will be an essential reference for people working in both industry and academia and will aid in understanding of this increasingly popular topic. Contains a new chapter on biological soft matter Newly edited an...

The bestselling introduction to bioinformatics and genomics - now in its third edition Widely received in its previous editions, Bioinformatics and Functional Genomics offers the most broad-based introduction to this explosive new discipline. Now in a thoroughly updated and expanded third edition, it continues to be the go-to source for students and professionals involved in biomedical research. This book provides up-to-the-minute coverage of the fields of bioinformatics and genomics.

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Design and Analysis of Experiments provides a rigorous introduction to product and process design improvement through quality and performance optimization. Clear demonstration of widely practiced techniques and procedures allows readers to master fundamental concepts, develop design and analysis skills, and use experimental models and results in real-world applications. Detailed coverage of factorial and fractional factorial design, response surface techniques, regression analysis, biochemist...

As the CEO of a successful multinational company she built from the ground up, Ruth has been given aggressive and ambitious goals by her board to prepare the company for sale. However, her team cannot seem to rise to the challenge. They continue to underperform at every step, making the board's ambitious targets feel more and more like a pipe dream. As she stares at her packed calendar, she wonders how she's going to get everyone to pull together and deliver the results she's promised. In Dif...