Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life.

After all, you know what a rhetorical question is, don't you?In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald ...

Management accounting has been the basic toolbox in business administration for decades. Today it is an integral part of all curricula in business education and no student can afford not to be familiar with its basic concepts and instruments.

The definitive history of Western Music. The definitive survey, combining current scholarship with a vibrant narrative. Carefully informed by feedback from dozens of scholars, it remains the book that students and teachers trust to explain what’s important, where it fits and why it matters. Peter Burkholder weaves a compelling story of people, their choices and the western musical tradition that emerged.

From chant to hip-hop, he connects past to present to create a context for tomorrow’s...

Global Health 101, Fourth Edition is a clear, concise, and user-friendly introduction to the most critical issues in global health. Drawing from his 40 years of experience working in international development and global health as well as teaching, the author illustrates key themes through an extensive set of case studies, examples, and the latest evidence. The fourth edition offers a significant amount of new and updated information, while maintaining the clarity, simplicity, and ease of use ...

Now updated with new chapters on culture and on populism, this seminal text disputes the view that we are experiencing a "clash of civilizations" as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global melange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed.

In a new ...

Description All aspects of software development and deployment become painfully slow. The solution is to adopt the microservice architecture. This architecture accelerates software development and enables continuous delivery and deployment of complex software applications.

Microservice Patterns teaches enterprise developers and architects how to build applications with the microservice architecture. This book also teaches readers how to refactor a monolithic application to a microservice arch...

From the Department of Epidemiology at Johns Hopkins University and continuing in the tradition of award-winning educator and epidemiologist Dr. Leon Gordis, comes the fully revised 6th Edition of Gordis Epidemiology. This bestselling text provides a solid introduction to basic epidemiologic principles as well as practical applications in public health and clinical practice, highlighted by real-world examples throughout.

New coverage includes expanded information on genetic epidemiology, epid...

Long established as the leading textbook on migration and used by students and scholars alike all over the world, this fully revised and updated sixth edition continues to offer an authoritative and cutting-edge account of migration flows, why they occur, and their consequences for both origin and destination societies. International migration is one of the most emotive issues of our times, reforging societies around the world and shaping debates on security, national identity and sovereignty...

History and Philosophy of the Humanities: An Introduction presents a reasoned overview of the conceptual and historical backgrounds of the humanities.

The humanities include disciplines as diverse as literary theory, linguistics, history, film studies, theology, and philosophy. Do these various fields of study have anything in common that distinguishes them from, say, physics or sociology? The tripartite division between the natural sciences, the social sciences and the humanities may seem se...

Experience the transformative power of creative rituals in the workplace Rituals for Work shows us how creative rituals can make our personal and business lives more meaningful and rewarding. Rituals are powerful tools: they reinforce good habits, motivate personal and professional achievement, create a common bond between co-workers and build shared values; they can transform an organization's culture and provide a foundation to achieve common goals. Focusing on real-world examples, this boo...