Marketing Research / 9th edition

Voorzijde
73,95
Levertijd: 3 werkdagen
Andere versies
+
Bestel
ISBN: 9781292318042
Uitgever: Pearson
Verschijningsvorm: Paperback
Auteur: Alvin Burns Ronald Bush Ann Veeck
Druk: 9
Pagina's: 528
Taal: Engels
Verschijningsjaar: 2019
Vervanger van: 9781292153261
NUR: Economie en bedrijf algemeen

For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.