No one could claim that learning Chinese is easy. Discover China recognizes the challenges of Chinese and helps to make learning and teaching effective, meaningful and enjoyable. Discover China is specially designed for young adult and adult learners and employs a communicative approach to language learning. Emphasis is placed on pair work, group work and on a variety of speaking and listening activities to help students become confident Chinese language speakers. Discover China gives student...

Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the time to think Lean.

It's a new era of business and consumerism-and you play a role in defining it Today's biggest trends-the mobile web, social media, real-time-have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't.

Start with this book. Someone's going to do it, why not you?" -Mark Cuban, owner o...

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

Learn how to conduct lab, field and case research on social influence through example by leading researchers

Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence

Discover how se...

Updated, practical, comprehensive guide to academic writing online and traditionally.

New and updated edition of this popular core text helping students build confidence and understanding of leadership practice for EYPS.

Keeping up with the latest developments in cyber security requires ongoing commitment, but without a firm foundation in the principles of computer security and digital forensics, those tasked with safeguarding private information can get lost in a turbulent and shifting sea. Providing such a foundation, Introduction to Security and Network Forensics covers the basic principles of intrusion detection systems, encryption, and authentication, as well as the key academic principles related to dig...

Encouraging readers to take a critical approach to empirical data, the authors provide an account that helps social science researchers to develop new and interesting theories.

Most theories of elections assume that voters and political actors are fully rational. While these formulations produce many insights, they also generate anomalies - most famously, about turnout. The rise of behavioral economics has posed new challenges to the premise of rationality.

This groundbreaking book provides a behavioral theory of elections based on the notion that all actors - politicians as well as voters - are only boundedly rational. The theory posits learning via trial and error...

Authored by the expert in the field, the content of this book takes an IPE approach, covers practical as well as theoretical issues, and encourages critical analysis of globalisation by considering alternative approaches.