Written for pre-nursing, nursing and allied health students, this textbook is clinically relevant and fits closely with the One Health approach. This third edition has been updated to reflect latest developments, including the COVID pandemic. The book is accompanied by a wealth of digital resources.

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.