For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.

Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...

For courses in Software Engineering, Software Development, or Object-Oriented Design and Analysis at the Junior/Senior or Graduate level. This text can also be utilized in short technical courses or in short, intensive management courses. Shows students how to use both the principles of software engineering and the practices of various object-oriented tools, processes, and products.

Using a step-by-step case study to illustrate the concepts and topics in each chapter, Bruegge and Dutoit empha...

For courses in Motor Controls, Electric Machines, Power Electronics, and Electric Power. This best-selling text employs a theoretical, practical, multidisciplinary approach to provide introductory students with a broad understanding of modern electric power. The scope of the book reflects the rapid changes that have occurred in power technology over the past few years-allowing the entrance of power electronics into every facet of industrial drives, and expanding the field to open more care...

In the long-awaited second edition of Basic Concepts of Intercultural Communication, Milton J. Bennett provides a comprehensive overview of the field from a constructivist perspective. In addition to his insightful analysis, Bennett offers a full complement of classic readings on the topic of intercultural communication, including: "Science and Linguistics," by Benjamin Lee Whorf "The Power of Hidden Differences," by Edward T.

Hall "Culture: A Perceptual Approach," by Marshall R. Singer "Comm...

The second edition of a best-selling, market-leading textbook which maps directly onto the undergraduate youth work degree. Kate Sapin, who leads the youth work course at the University of Manchester, has included ample student exercises, points for reflection and references to theory.

Written in a lively and engaging style, this book will enable both supervisors and supervisees to get the best they can from the supervisory experience.

An essential overview of theoretical issues in psychology with pedagogical features to help students identify key terms and concepts.

This internationally acclaimed Reader offers a comprehensive and cutting-edge guide to the major topics that constitute contemporary criminology, and is an invaluable resource that students will use throughout their course

Your Foundation in Health & Social Care provides readers with all the knowledge and skills necessary for effective learning at Foundation level, both in study and the workplace. It explores all the key areas of the Foundation degree, including values, communication, legal issues and psychology.

In this fabulous little book, David Silverman lays bare what he considers to be good and bad qualitative research and gets readers thinking about how they can come to understand the world and each other better through qualitative methods.