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Resultaten (1576)
Consumer Neuroscience
2017 || Hardcover || Moran Cerf e.a. || MIT Press
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...
Hotel Operations Management / 3rd edition
2016 || Hardcover || David Hayes e.a. || Pearson
Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service hotel: Human Resources; Controller; The Front Office; Housekeeping; Food and Beverage; Safety and Property Security; Sales and Marketing; Accounting; an...
Difficult Conversations
How to Discuss What Matters Most
2023 || Paperback || Bruce Patton e.a. || Penguin
What is a difficult conversation? Asking for a pay rise, saying 'no' to your boss or spouse, confronting a friend or neighbor, asking a difficult favor, apologizing. This book helps you to turn your difficult conversations into positive, problem-solving experiences.
Business Research Methods / 6th edition
2022 || Paperback || Emma Bell e.a. || Oxford University Press
This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, fem...
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The Intelligent Investor, 3rd Ed.
The Definitive Book on Value Investing
2025 || Hardcover || Benjamin Graham e.a. || HarperCollins Publishers Inc
The New Gold Standard / 1st edition
5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
2008 || Hardcover || PhD Joseph Michelli || McGraw-Hill
Discover the secrets of world-class leadership!When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.
The New Gold Standard takes you on an exclusive tour behind the sce...
HR from the Outside In
Six Competencies for the Future of Human Resources
2012 || Hardcover || David Ulrich e.a. || McGraw-Hill
A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.
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How the Mind Works
2024 || Paperback || Steven Pinker || Van Ditmar Boeken B.V.
Why do we laugh? What makes memories fade? Why do people believe in ghosts? How the Mind Works explores every aspect of mental life, showing that our minds are not a mystery, but a system of organs of computation designed by natural selection.
Why We Sleep
The New Science of Sleep and Dreams
2023 || Paperback || Matthew Walker || Penguin
Sleep is one of the most important aspects of our life, health and longevity and yet it is increasingly neglected in twenty-first-century society, with devastating consequences: every major disease in the developed world - Alzheimer's, cancer, obesity, diabetes - has very strong causal links to deficient sleep.Until very recently, science had no answer to the question of why we sleep, or what good it served, or why its absence is so damaging to our health. Compared to the other basic drives i...
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