Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

This is a collection of short stories which bring to life the sounds and smells of Mexico - with breathtaking range and authority, whose characters give life to the varied life on both sides of the Mexican border. From a young girl revealing secrets only an eleven-year-old can know, to a witch woman circling above the village on a pre-dawn flight, the women in these stories offer tales of pure discovery, filled with moments of infinite and intimate wisdom.

Chemical Engineering Volume 2 covers the properties of particulate systems, including the character of individual particles and their behaviour in fluids. Sedimentation of particles, both singly and at high concentrations, flow in packed and fluidised beads and filtration are then examined. The latter part of the book deals with separation processes, such as distillation and gas absorption, which illustrate applications of the fundamental principles of mass transfer introduced in Chemical Eng...

Elements of Ecology, Ninth Edition continues to explain ecological processes clearly and concisely, with a greater emphasis on the relevance of ecology to everyday life and the human impact on ecosystems. This dramatically revised edition discusses issues of human ecology throughout the text and provides a greater variety of opportunities for students to learn, practice, and develop quantitative and analytical skills. Current research examples and other content updates are supported by more ...

For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...

For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regulator...

Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Java Programming. A fundamentals-first introduction to basic programming concepts andtechniques Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures,and algorithms into one text. With a fundamentals-first approach, the text...

How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to - Clearly define the opportunity you'll want to address in your business case - Iden...

Become more mindful of the user when building digital products, and learn how to integrate a user-centered approach into your thinking as a web or app developer. This book shows you how the user experience is the responsibility of everyone involved in creating the product and how to redefine development principles when building user-centered digital products.