Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.

An approachable yet critical introduction to the basics of media and communication studies from two experts in the field.

This title follows Page Keeley's bestselling book on Science Formative Assessment. It identifies and describes practical techniques teachers can use to build a rich repertoire of formative assessment strategies for teaching math.

Delivers behaviour management strategies and how to apply them in the classroom in a practical and effective way.

Now featuring a total of 21 case study applications and six completely new chapters, this third edition helps students and researchers to improve upon their own research techniques, and provides them with the basis to critique other case studies.

A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

The coauthor of Classroom Instruction That Works explains how to use feedback the way computer apps do-for setting goals, tracking progress, and regulating students' learning.

What does the collapse of sub-prime lending have in common with a broken jackscrew in an airliners tailplane? Or the oil spill disaster in the Gulf of Mexico with the burn-up of Space Shuttle Columbia? These were systems that drifted into failure. While pursuing success in a dynamic, complex environment with limited resources and multiple goal conflicts, a succession of small, everyday decisions eventually produced breakdowns on a massive scale. We have trouble grasping the complexity and nor...

A much needed book that weaves together the varying strands of the growing term 'The Creative Industries'. International in coverage, the book traces the historical and contemporary ideas that make the term more relevant today that its ever been.

Looking at a range of topics such as system leadership, professional learning communities and leading different cultures, and bringing together a host of internationally recognised academics in the field, this book is essential reading for all educational leaders.