In this student-friendly guidebook, leading language authority Professor David Crystal follows on from his landmark bestseller, Language and the Internet and takes things one step further. This book presents the area as a new field : Internet linguistics.

A History of the Modern Middle East examines the profound and often dramatic transformations of the region in the past two centuries, from the Ottoman and Egyptian reforms, through the challenge of Western imperialism, to the impact of US foreign policies.

Health Psychology offers the perfect introduction to this rapidly developing field. Clearly explaining the psychological processes that shape health-related behaviors, it shows how these relationships provide the foundation for psychological interventions which can change cognition, perception and behavior, thereby improving health.

This second edition is the definitive guide to teaching assistant-pupil interaction, fully updated with examples from schools that have implemented techniques from the first edition; this new edition answers the need for specific, practical guidance on the role of the teaching assistant.

Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Rural Geographies provides a critical, contemporary and accessible introduction to understanding rural change by using geographical ideas to explain and analyse current issues affecting the countryside.

Jazz and Death: Reception, Rituals, and Representations critically examines the myriad and complex interactions between jazz and death, from the New Orleans "jazz funeral" to jazz in heaven or hell, final recordings, jazz monuments, and the music’s own presumed death.

This book provides an introduction to systems psychodynamic theory and its application to organisational consultancy, research and training, outlining systems dynamics methods and their historical and theoretical developments.