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Resultaten (955)
Essential Scrum
A Practical Guide to the Most Popular Agile Process
2012 || Paperback || Kenneth S. Rubin || Pearson
A Practical Guide to the Most Popular Agile Process The Single-Source, Comprehensive Guide to Scrum for All Team Members, Managers, and Executives If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, single-source reference you've been searching for. Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you impl...
CompTIA Network+ N10-008 Cert Guide
2023 || Paperback || Anthony Sequeira || Pearson
CompTIA Network+ N10-008 Cert Guide contains proven study features that enable students to succeed on the exam the first time. Best-selling author and expert instructor Anthony Sequeira shares preparation hints and test-taking tips, helping students identify areas of weakness and improve both their conceptual knowledge and hands-on skills.
Inside Track to Writing Dissertations and Theses
2009 || Paperback || Neil Murray e.a. || Pearson
Successful Dissertation Writing guides students through the involved process of writing an academic dissertation, developing their ability to communicate ideas and research fluently and successfully. From conducting research, working with a supervisor, understanding and avoiding plagiarism, right through to using feedback and editing to improve the written piece, it will help students master the more technical elements of producing well-written academic work.
Organization Theory
Challenges and Perspectives
2023 || Paperback || John McAuley e.a. || Pearson
?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...
Services Marketing: Global Edition
|| Christopher Lovelock || Pearson
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Mastering Operational Risk / 2nd edition
A practical guide to understanding operational risk and how to manage it
2013 || Paperback || Tony Blunden e.a. || Pearson
A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it. Mastering Operational Risk provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.
Design Patterns Explained / 2nd edition
2004 || Paperback || Alan Shalloway || Pearson || ook als eBook
You'll start with a complete overview of the fundamental principles of patterns, and the role of object-oriented analysis and design in contemporary software development. Then, using easy-to-understand sample code, Alan Shalloway and James Trott illuminate dozens of today's most useful patterns: their underlying concepts, advantages, tradeoffs, implementation techniques, and pitfalls to avoid. Many patterns are accompanied by UML diagrams.
The Brand Gap / 2nd Edition
Revised Edition
2020 || Paperback || Marty Neumeier || Pearson
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...
