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Resultaten (949)
Services Marketing: Global Edition
|| Christopher Lovelock || Pearson
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Mastering Operational Risk / 2nd edition
A practical guide to understanding operational risk and how to manage it
2013 || Paperback || Tony Blunden e.a. || Pearson
A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it. Mastering Operational Risk provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.
Design Patterns Explained / 2nd edition
2004 || Paperback || Alan Shalloway || Pearson || ook als eBook
You'll start with a complete overview of the fundamental principles of patterns, and the role of object-oriented analysis and design in contemporary software development. Then, using easy-to-understand sample code, Alan Shalloway and James Trott illuminate dozens of today's most useful patterns: their underlying concepts, advantages, tradeoffs, implementation techniques, and pitfalls to avoid. Many patterns are accompanied by UML diagrams.
The Brand Gap / 2nd Edition
Revised Edition
2020 || Paperback || Marty Neumeier || Pearson
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...
The Interviewing Guidebook
|| Joseph A. DeVito || Pearson
The Interviewing Guidebook focuses on the skills needed for successful information-gathering and the employment interview, including the resume and letters that are an integral part of the interview process. Preparation worksheets, exercises, guides to online help, and scenarios for applying these skills make this brief and user-friendly text an extremely practical supplement to any communication course.
Operating Systems Design And Implementation
|| Andrew S. Tanenbaum || Pearson
Electronic Devices
2019 || Paperback || Thomas L. Floyd e.a. || Pearson
This is a student supplement associated with: Electronic Devices (Conventional Current Version), 9/e Thomas L. FloydISBN: 0132549867 Electronic Devices (Electron Flow Version), 9/e Thomas L. FloydISBN: 0132549859
American Ways
An Introduction to American Culture
2022 || Paperback || Maryanne Datesman e.a. || Pearson
As the cultural diversity of the United States continues to increase, the issues surrounding multiculturalism continue to be of great importance. With updates throughout and a fresh, new design, the Fourth Edition of American Ways retains its values-based perspective in examining what makes the U.S. unique -- and how traditional values influence various aspects of American life such as religion, business, government, race relations, education, recreation, and family.
Features Includes enhance...
Essential Organic Chemistry / 3rd edition
Study Guide and Solutions Manual
2015 || Paperback || Paula Bruice || Pearson
This Study Guide & Solution Manual contains learning objectives, chapter summaries and outlines, as well as examples, self tests and concept questions, as well as complete, step-by-step solutions to selected problems.
