Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Introduces students to statistics using SPSS by using engaging subject matter and subjective and objective data.

Using real-life examples to illustrate important concepts that family researchers encounter regularly, the text covers traditional quantitative methods, qualitative methods, and the mixed-method approach. Written in a clear, concise style, this book teaches students consume research in a sophisticated, effective manner.

Award-winning author Jim Knight outlines strategies for becoming an Impact School through targeted, consistent professional learning that is done with teachers, not to teachers.

Understanding how society shapes the economy helps us answer many important questions. For example, how does advertising get people to buy things? How do people use their social connections to get jobs? This title presents sociological answers to questions like these.

A concise, quick-reference guide to key concepts in business ethics

Practical, no-nonsense, accessible guide to planning, writing and publishing a journal article.

Introduces students to six existential therapies, highlighting areas of commonality and difference, discussing key figures including Yalom, van Deurzen, Spinelli, Frankl and Laing. It outlines the critical perspectives and key debates, and presents implications for practice, reflection and further reading.

Takes the academic, the student and the professional on a meaningful "journey" from formulating a research question all the way to analysis and delivery.

This comprehensive second edition offers readers a complete guide to carrying out research projects involving structural equation modeling (SEM).