Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated edition.

This handbook presents the Early Years Foundation Stage (updated in 2021) as a handy reference copy for early years practitioners whether in training or in practice.

Supports teachers to understand the foundation principles of assessment , stay up to date with the latest classroom approaches and have the confidence to evaluate and question the effectiveness of new methods.

Designed for both students and newly-qualified social workers, this dip in and out of guide introduces students to over 300 key laws, legal terms, and legal processes in a concise and no-nonsense way. I t covers all areas of social work practice, ensuring students have the knowledge they need to apply the law with confidence.

This book helps trainee nursing associates to prepare for and excel in their nursing associate practice placements. Covering all settings and all fields of nursing, it shows readers how to make the most of each placement and transfer learning and skills from one area of practice to another.

A Super Quick guide to translating your research into an effective, well-designed poster for any kind of assessment.

A must-read for anyone who is keen to learn what we should know and do about this highly complex and ever-contested boundary line.

This comprehensive textbook for undergraduate-level anatomy and physiology courses in communication sciences and disorders programs is neither oversimplified nor excessively detailed. The book is written with clinical endpoints in mind, and only those topics that are ultimately important to understanding, evaluating, and managing clients with speech, hearing, and swallowing disorders are covered. Drawing on material from the best-selling Preclinical Speech Science: Anatomy, Physiology, Acoust...