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Marketing 5.0
Technology for Humanity
2021 || Hardcover || Philip Kotler e.a. || Wiley
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...
Marketing Fundamentals / Druk 4 (e-book)
2022 || E-book via Bookshelf || Bronis Verhage e.a. || Noordhoff || met inkijkexemplaar
- Based on the popular Grondslagen van de Marketing;
- includes the latest digital marketing topics and trends;
- offers an European perspective, embedded in a global context.
Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Prof...
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Co-design Canvas
A proven design tool for societal impact
2023 || Paperback || Wina Smeenk || BIS Publishers
Societal challenges are urgent and affect everyone, including politicians, citizens, government officials, business professionals, NGOs, designers and researchers. Understanding and addressing these challenges is difficult because no single stakeholder or organisation is solely responsible. Everything is interconnected and constantly changing, resulting in challenges being neglected and stakeholders being unable or unwilling to make important decisions.
The Co-Design Canvas is a practical and...
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Lie like an artist
Communicate successfully by focusing on essential truths
2024 || Paperback || Rod Judkins || BIS Publishers BV
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Generation Alpha in Beta
Marketingstrends for screenagers
2023 || Paperback || Maarten Leyts || Lannoo
Generatiedenken is geen wetenschap, maar wel een betrouwbaar kader voor een succesvolle marketing-, communicatie- en productstrategie. Generation Y is ondertussen de meest beschreven demografische groep ooit. Hun kinderen vormen de voorhoede van de allereerste cohorte van de 21ste eeuw.Dit boek beschrijft die groep, geboren tussen 2010 - het jaar van de lancering van iPad en Instagram - en 2025, in een wereld van enorme technologische evolutie. Kidpreneurs en kidfluencers zetten nieuwe media ...
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Claim Your Value
how to Stop Being Undervalued and Underpaid and Start Earning the Six-Figures You Are Worth!
Paperback || Sandra Derksen || Boekenbent, Uitgeverij
A lot of therapists, coaches, counsellors and healers with a practice crave financial stability and abundance, but they don't know how to establish that. Apart from feeling insecure and stressed, they also feel undervalued and underpaid, and they have insufficient knowledge to change this. Within the industry there is a massive taboo about discussing financial success and money. This has monstrous undermining consequences for the professional. Perhaps it is one of the most ignored subjects in...
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Consumer Behaviour / Druk 4
2023 || Hardcover || East || SAGE
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
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Marketing / Druk 5
2023 || Hardcover || Masterson || SAGE
This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.
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Influence: The Psychology of Persuasion / New and Expanded UK
2021 || Paperback || PhD Robert B Cialdini || HarperCollins
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...
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Epic Content Marketing / Second Edition
Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
2023 || Hardcover || Joe Pulizzi e.a. || McGraw-Hill
From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...