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Marketing Research with SPSS (e-book)
2018 || E-book via Bookshelf || Wim Janssens e.a. || Pearson
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.
This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Consumer Behavior: Buying, Having, and Being / 13th Global Edition
2019 || Paperback || Michael Solomon || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.
Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...
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Think Big Scale fast
The Marketing Scaleur’s Secrets to Successfully Growing a Business
Paperback || Jolien Demeyer || Brave New Books || met inkijkexemplaar
Grow Your Business Fast—And Still Have Fun!
Of all the challenges entrepreneurs face, scaling their business is one of the hardest, and the marketing department often bears the brunt when they are asked to meet rising expectations and demand without an increase in budget. How do marketers do more with less—without compromising on quality?
The answer lies in becoming a scaleur—combining entrepreneurial ingenuity with marketing skill and panache. Think Big, Scale Fast draws on lessons f...
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Social Marketing
Behavior Change for Good
2023 || Paperback || Nancy R. Lee e.a. || SAGE
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
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Influencers and Creators
Business, Culture and Practice
2023 || Paperback || Robert Kozinets e.a. || SAGE
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
Designing Brand Identity / 5th edition
An Essential Guide for the Whole Branding Team
2017 || Hardcover || Alina Wheeler || Wiley
Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.
Over 100 b...
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Marketing Communications Management: Analysis, Planning, Implementation
2022 || Hardcover || Paul Copley || SAGE
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
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Consumer Behaviour
Applications in Marketing
2021 || Paperback || Robert East e.a. || SAGE
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
Sales management - English edition (e-book)
2014 || E-book via Bookshelf || Gerbrand Rustenburg e.a. || Noordhoff || met inkijkexemplaar
The first four editions of the Dutch edition of Sales Management have been received with great enthusiasm both in higher education and in industry. There seems to be a great need for a complete and practical textbook, tailored to the sales practice. The international edition of this popular book is now available, edited with a European perspective.
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Digital marketing fundamentals / Druk 2
From strategy to ROI
2021 || Paperback || Marjolein Visser e.a. || Noordhoff || met inkijkexemplaar || ook als eBook
- First fully-fledged textbook on digital marketing that covers the entire marketing process;
- with contributions from more than 20 online marketing specialists;
- English edition of the Dutch standard issue Basisboek Online Marketing.
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...