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Testing Business Ideas / 1st edition
A Field Guide for Rapid Experimentation
2019 || Paperback || David J. Bland e.a. || Wiley
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...
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Concise Guide to APA Style / 7th edition
2019 || Spiral bound || American Psychological Association || American Psychological Association || ook als eBook
Concise Guide to APA Style, Seventh Edition is the official APA Style resource for students. Designed specifically for undergraduate writing, this easy-to-use pocket guide is adapted from the seventh edition of the Publication Manual of the American Psychological Association. It provides complete guidance for new writers on effective, clear, and inclusive scholarly communication and the essentials of formatting papers and other course assignments.
New to This Edition: full color throughoutcon...
Netzwerk neu A1.2. Kurs- und Übungsbuch mit Audios und Videos
Deutsch als Fremdsprache
2019 || Paperback || Stefanie Dengler e.a. || Klett Sprachen
Netzwerk neu führt junge Erwachsene lebendig und zielsicher zu den Niveaus A1, A2 und B1 und bereitet auf die Prüfungen Start Deutsch 1 und 2, Goethe-Zertifikat A2, telc Deutsch A2, Deutsch-Test für Zuwanderer, ÖSD A1, A2, Goethe-/ÖSD-Zertifikat B1 und Zertifikat Deutsch vor.
Der Teilband A1.2 beinhaltet sowohl den Kurs- als auch den Übungsbuchteil.
- Authentisches Sprachhandeln durch lerneraktivierende Aufgaben
- Beispiele zu gesprochener Sprache von Anfang an
...
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Principles of Marketing / 8th European edition
2019 || Paperback || Phil T. Kotler e.a. || Pearson || ook als eBook
Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...
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Project Management / Druk 5
A practical Approach- English edition
2019 || Paperback || Roel Grit || Noordhoff || met inkijkexemplaar || ook als eBook
Dit betreft de Engelse editie
- Achtste editie: verbeterde structuur en aandacht voor actuele onderwerpen als Scrum;
- zeer praktijkgerichte aanpak;
- website met flitscolleges, spreadsheetmodellen en checklists.
Projectmanagement laat studenten op een unieke en laagdrempelige manier kennismaken met projectmatig werken om projecten succesvol aan te pakken. Niet alleen in het bedrijfsleven, ook in het onderwijs worden steeds meer werkzaamheden projectmatig aangepakt, denk aan uitgebreide studi...