Sterke taal heeft meer impactWaarom is de ene tekst wel effectief en de andere niet? Hoe komt het dat je bij de ene toespraak wel tot tranen toe geroerd bent, terwijl een andere je niet raakt? Waarom belanden sommige brochures ongelezen in de prullenbak en worden andere wél gelezen? Teksten over exact hetzelfde onderwerp kunnen sterk verschillen, ze spreken mensen wél of niet aan, komen sterk of minder sterk over. Waarom is dit zo? Als je weet hoe taal werkt, kun je er je voordeel mee doen....

Brussels-born Frederic de Pryck is a multilingual engineer with

long experience in international company management at CEO

level, and business consultancy .

As the Representative of the State of Utah in Europe from 1994

to 2014, he visited many European countries to assist Utah

companies finding business partners in Europe.

During these trips he was often struck by the large differences

in culture and business etiquette among and even within

European countries.

He always shared these insights...

A detailed overview of the theories, concepts, research methods, and findings in the field of language policy is provided here in one accessible source. The author proposes new methodological, theoretical, and conceptual directions and offers guidance for doing language policy research.

The reissue of this work as a Routledge Classic brings some radical ideas to a new audience, and argues persuasively for a totally new way of reading. As such, it is an essential work for anyone interested in the development of literary theory.

This edition will include a new introduction by the author which updates the theories within the text and ensure its relevance in cultural theory today.

In Other Words has been the definitive coursebook for students studying translation for nearly three decades. Assuming no knowledge of foreign languages, it offers a practical guide based on extensive research in areas as varied as lexis, grammar, pragmatics, semiotics and ethics. It thus provides a solid basis for training a new generation of well-informed, critical students of translation.

Drawing on linguistic theory and social semiotics, the third edition of this best-selling text guides ...

An international bestseller and TikTok sensation with more than 10 million copies sold worldwide, The Courage to Be Disliked is a transformative and practical guide to personal happiness and self-fulfillment.

Now you can unlock your full potential and free yourself from the shackles of past traumas and societal expectations to find true personal happiness. Based on the theories of renowned psychologist Alfred Adler, this book guides you through the principles of self-forgiveness, self-...

A vibrant debut and powerful meditation on family, motherhood, and the cost of holding on to your dreams, reminiscent of Ann Napolitano.

In New England, Susan Bliss is a young mother married to a professor.

In LA, Susan Byrne stars in a soap opera beloved coast to coast.

Decades after she’s gone, her twins have no idea of their mother’s fame. But the past can’t stay hidden forever.

It’s 1997, and snow is blanketing a New England beach. Two befuddled seven-year-olds watch...

A lyrical and suspenseful debut novel about a mysteriously gifted Korean family confronting the brutality of the Japanese empire, Honey in the Wound is an epic tale of survival and the reclamation of power.

A sister disappears and returns as a tiger. A mother’s voice compels the truth from any tongue. A granddaughter divines secrets in others’ dreams. These women are all of one lineage—a Korean family split across decades and borders by Japanese imperialism.

At this saga&rsquo...

The Ruslan 1 course book (176 pages, full colour) tells the story of Ivan, Lyudmila, Peter and Vadim in Moscow, as well as the "typical foreigner" whose escapades show up some of the misunderstandings that can occur when travelling in Russia. In the reading sections Igor is in Saint Petersburg.

There are 10 lessons with lively, humorous dialogues, clear grammar explanations, reading, listening and writing exercises, songs and poems for learners and language games for the classroom. Ruslan 1 ...