A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropria...

Myers’ Psychology is your safe harbor in the storm

The best AP® psychology textbook is back and better than ever! Perfectly aligned to the new course framework, Myers’ Psychology for the AP® Course, fourth edition delivers the wit and poignant personal stories that you love as well as the new AP® skills development that you need. Also new to this edition, new co-author Elizabeth Yost Hammer brings a deep knowledge and understanding of the AP® psych course based on years of attending t...

Three of our leading public intellectuals come together to offer an urgent way to escape our current permacrisis.

A complete introduction to the field of computational physics, with examples and exercises in the Python programming language. Computers play a central role in virtually every major physics discovery today, from astrophysics and particle physics to biophysics and condensed matter. This book explains the fundamentals of computational physics and describes in simple terms the techniques that every physicist should know, such as finite difference methods, numerical quadrature, and the fast Fouri...

WITH INTRODUCTIONS BY MARGARET ATWOOD AND DAVID BRADSHAWFar in the future, the World Controllers have created the ideal society. Through clever use of genetic engineering, brainwashing and recreational sex and drugs all its members are happy consumers. Bernard Marx seems alone harbouring an ill-defined longing to break free.

A visit to one of the few remaining Savage Reservations where the old, imperfect life still continues, may be the cure for his distress... Huxley's ingenious fantasy of t...

One of the world's most creative mathematicians offers new ways to look at maths - focusing on questions, not answers

Die Vergangenheit unserer Mütter, die Zukunft unserer Töchter: der neue große Roman von Bestsellerautorin Miriam Georg (»Elbleuchten«).

Lauras Großmutter Änne hat oft von den goldenen Sommern in Schlesien erzählt. Über die Menschen von damals wollte sie jedoch nie sprechen. Als Änne schwer erkrankt, scheint es Laura auf einmal zu spät für all ihre unausgesprochenen Fragen. Auf der Suche nach Antworten fährt sie zum ehemaligen Gutshof ihrer Familie und taucht immer tiefer ein in ...

The hidden costs of artificial intelligence—from natural resources and labor to privacy, equality, and freedom “This study argues that [artificial intelligence] is neither artificial nor particularly intelligent. . . .

A fascinating history of the data on which machine-learning systems are trained.”—New Yorker “A valuable corrective to much of the hype surrounding AI and a useful instruction manual for the future.”—John Thornhill, Financial Times “It’s a masterpiece, and ...