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Resultaten (1904)
morgen verzonden
Myths of Marketing
Banish the Misconceptions and Become a Great Marketer
2024 || Paperback || Grant Leboff || Kogan Page
Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
Business Research Projects
A solution-oriented approach
2006 || Paperback || Jimme Keizer e.a. || Taylor & Francis
Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....
morgen verzonden
Corporate Integrity and Accountability
2020 || Paperback || George G. Brenkert || SAGE
In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.
morgen verzonden
Understanding Management Research
An Introduction to Epistemology
2021 || Paperback || Phil Johnson e.a. || SAGE
An invaluable introduction for all students and researchers of management confronting a new research project. Understanding Management Research provides an overview of the principal epistemological debates in social science and how these lead to and are expressed in different ways of conceiving and undertaking organizational research.
Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition
2021 || Paperback || Michael Fullan || Wiley
In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.
Optimization in Operations Research: Pearson New International Edition
2013 || Paperback || Ronald Rardin || Pearson
For first courses in operations research, operations management. Covers a broad range of optimization techniques, including linear programming, network flows, integer/combinational optimization, and nonlinear programming. Emphasizes the importance of modeling and problem formulation, this text teaches students how to apply algorithms to real-world problems to arrive at optimal solutions.
Entrepreneurship and Effective Small Business Management 11th edition
Global Edition
2023 || Paperback || Norman Scarborough e.a. || Pearson
For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management.
This text provides students with the tools they need in order to launch and manage a small business. This 11th Edition continues to provide students with a practical, ha...
Entrepreneurship: Starting and Operating A Small Business / 4th edition
2015 || Paperback || Steve Mariotti e.a. || Pearson
For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a BusinessFor fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students ...
Operations Research: An Introduction, Global Edition
2025 || Paperback || Hamdy Taha || Pearson
For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics.
Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of op...
Contemporary Logistics, Global Edition (e-book)
2017 || E-book via Bookshelf || Jr. Paul Murphy e.a. || Pearson
For undergraduate and graduate courses in Logistics. A dynamic foundation to the global study of contemporary logistics A market--leading text, Contemporary Logistics explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe natural disasters, and an unabated pace of technological advancement.
In it, readers see theory come to life through t...