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Resultaten (1936)
The Strategy and Tactics of Pricing / 7th edition
A Guide to Growing More Profitably
2023 || Paperback || Thomas T. (Deloitte Consulting Nagle e.a. || Taylor & Francis
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...
morgen verzonden
Unleashing the Power of European Innovation
How Government, Industry and Science Share Knowledge to Overcome Global Challenges
2024 || Paperback || Fred Bakker || Taylor & Francis Ltd
The world's industrial and economic principles are shifting. Three major transitions are underway: towards the use of alternative energy sources, towards carbon-neutral and sustainable production, and towards digitalized manufacture and distribution. This book explores how these transitions are taking place in Europe.
morgen verzonden
The Bezos Blueprint
Communication Secrets that Power Amazon's Success
2023 || Paperback || Carmine Gallo || Veltman Distributie Import Books
The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like TED.
Understanding Organizational Culture
2012 || Paperback || Mats Alvesson || SAGE
With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...
morgen verzonden
Marketing Communications Management
Analysis, Planning, Implementation
2014 || Paperback || Paul Copley || SAGE
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
The Invention of Infinite Growth
How Economists Forgot About the Natural World
2025 || Hardcover || Christopher F. Jones || Oneworld Publications
Growth – it is the prime ambition of economists and politicians alike. But what is it costing the Earth?
Making Sense of the Organization
2000 || Paperback || K Weick || Wiley
This volume brings together the best--known and most influential articles on sensemaking in organizations by one of its most distinguished exponents, Karl Weick. * Brings together the best most influential articles written by one of the gurus of sensemaking -- Karl Weick.
The Challenger Sale
How To Take Control of the Customer Conversation
2020 || Paperback || Matthew Dixon e.a. || Penguin
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers.
They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales re...
Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition
2021 || Paperback || Michael Fullan || Wiley
In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.
The Goal
A Business Graphic Novel
2017 || Paperback || Eliyahu Goldratt e.a. || Taylor & Francis
Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done.
As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of th...