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Resultaten (1606)

131,00
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Controversies in Contemporary Advertising

2013 || Paperback || Kim B. Sheehan || SAGE

A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.

69,00
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met 5% korting 65,55
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International Marketing

2021 || Paperback || Daniel W. Baack e.a. || SAGE

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

89,95
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International Financial Reporting and Analysis / 9th Edition

2023 || Paperback || Martin Hoogendoorn e.a. || Cengage Learning

For over twenty-five years, the authors of International Financial Reporting and Analysis have provided comprehensive insight into the intricacies of financial reporting. This ninth edition has been updated throughout with an increased focus on ethics, sustainability and corporate governance. Timely real-world illustrations and activities give students a truly international perspective to successfully interpret and use IFRS Standards in business.

This title is available with MindTap, a flexib...

55,95
Levertijd: 5 werkdagen
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Contemporary Issues in Marketing

Principles and Practice

2021 || Paperback || Ayantunji Gbadamosi || SAGE

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

64,85
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Advertising and Promotion

2021 || Paperback || Chris Hackley e.a. || SAGE

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

54,00
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Leadership

A Diverse, Inclusive and Critical Approach

2023 || Paperback || Naveena Prakasam || SAGE

The first comprehensive leadership textbook with diversity at its heart, challenging traditional ways of thinking about leadership.

50,00
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Strategic Management in the Media / 3rd edition

Theory to Practice

2024 || Paperback || Lucy Kung || SAGE

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â

56,00
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Managing Change in Organizations

2023 || Paperback || Stefan Svenningson e.a. || SAGE

This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.

16,95
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The Coming Wave (Heruitgave)

The instant Sunday Times bestseller from the ultimate AI insider

2024 || Paperback || Mustafa Suleyman e.a. || Vintage Publishing

The instant Sunday Times bestseller from the ultimate AI insider- the only book you need to read on this subject. AI. SYNTHETIC BIOLOGY.

QUANTUM COMPUTING. Everything is about to change. This is the only book you need to understand this new world.

From the ultimate AI insider, Mustafa Suleyman, co-founder of DeepMind, part of Google. 'Fascinating, well-written, and important' Yuval Noah Harari, author of Sapiens'Deeply rewarding and consistently astonishing' Stephen Fry'An excellent guide for...

19,99
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The Four Workarounds

How the World's Scrappiest Organizations Tackle Complex Problems

2024 || Paperback || Paulo Savaget || John Murray Press

Oxford University professor and award-winning researcher Paulo Savaget reveals the ways that the scrappiest organizations problem solve and how everyone can use the same tools at work and in life.