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Resultaten (1606)
morgen verzonden
Controversies in Contemporary Advertising
2013 || Paperback || Kim B. Sheehan || SAGE
A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.
morgen verzonden
International Marketing
2021 || Paperback || Daniel W. Baack e.a. || SAGE
Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
International Financial Reporting and Analysis / 9th Edition
2023 || Paperback || Martin Hoogendoorn e.a. || Cengage Learning
For over twenty-five years, the authors of International Financial Reporting and Analysis have provided comprehensive insight into the intricacies of financial reporting. This ninth edition has been updated throughout with an increased focus on ethics, sustainability and corporate governance. Timely real-world illustrations and activities give students a truly international perspective to successfully interpret and use IFRS Standards in business.
This title is available with MindTap, a flexib...
Contemporary Issues in Marketing
Principles and Practice
2021 || Paperback || Ayantunji Gbadamosi || SAGE
Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.
Advertising and Promotion
2021 || Paperback || Chris Hackley e.a. || SAGE
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
morgen verzonden
Leadership
A Diverse, Inclusive and Critical Approach
2023 || Paperback || Naveena Prakasam || SAGE
The first comprehensive leadership textbook with diversity at its heart, challenging traditional ways of thinking about leadership.
Strategic Management in the Media / 3rd edition
Theory to Practice
2024 || Paperback || Lucy Kung || SAGE
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â
Managing Change in Organizations
2023 || Paperback || Stefan Svenningson e.a. || SAGE
This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.
morgen verzonden
The Coming Wave (Heruitgave)
The instant Sunday Times bestseller from the ultimate AI insider
2024 || Paperback || Mustafa Suleyman e.a. || Vintage Publishing
The instant Sunday Times bestseller from the ultimate AI insider- the only book you need to read on this subject. AI. SYNTHETIC BIOLOGY.
QUANTUM COMPUTING. Everything is about to change. This is the only book you need to understand this new world.
From the ultimate AI insider, Mustafa Suleyman, co-founder of DeepMind, part of Google. 'Fascinating, well-written, and important' Yuval Noah Harari, author of Sapiens'Deeply rewarding and consistently astonishing' Stephen Fry'An excellent guide for...
morgen verzonden
The Four Workarounds
How the World's Scrappiest Organizations Tackle Complex Problems
2024 || Paperback || Paulo Savaget || John Murray Press
Oxford University professor and award-winning researcher Paulo Savaget reveals the ways that the scrappiest organizations problem solve and how everyone can use the same tools at work and in life.
