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Resultaten (1566)
vandaag verzonden
Hooked
How to Build Habit-Forming Products
2021 || Hardcover || Nir Eyal || Penguin
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...
morgen verzonden
The School of Life
An Emotional Education
2021 || Paperback || Alain de Botton e.a. || Penguin
The essential guide to how to live wisely and well in the twenty-first century - from Alain de Botton, the bestselling author of The Consolations of Philosophy, The Art of Travel and The Course of Love
This is a book about everything you were never taught at school. It's about how to understand your emotions, find and sustain love, succeed in your career, fail well and overcome shame and guilt. It's also about letting go of the myth of a perfect life in order to achieve genuine emotional matu...
The Strategy Process / 5th edition
Concepts, Contexts, Cases
2013 || Paperback || Joseph Lampel e.a. || Pearson
'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from t...
Principles of Auditing / 3rd edition (e-book)
An Introduction to International Standards on Auditing
2022 || E-book via Bookshelf || Rick Hayes e.a. || Pearson
This text offers a structured approach to principles of auditing using International Standards on Auditing as its basis. Written by a team of influential professional auditors with a wealth of teaching experience this book provides a real world perspective on current auditing practices with coverage of cutting edge developments and techniques.
Fundamentals of Aviation Operations
2020 || Paperback || Gert Meijer || Taylor & Francis
This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics for understanding these fundamentals.
It explains how the commercial aviation sector is structured and how technological, economic and political forces define...
Digital Analytics for Marketing / 2nd edition
2024 || Paperback || A. Karim Feroz e.a. || Taylor & Francis
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...
Events Management / 4th edition
2023 || Paperback || Glenn A. J. Bowdin e.a. || Taylor & Francis
Coverage offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as the events management bible. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR,...
Ethics for People Who Work in Tech
2022 || Paperback || Marc Steen || Taylor & Francis
This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.
The book's aim is to empower people to take responsibil...
morgen verzonden
The Right Place
How National Competitiveness Makes or Breaks Companies
2025 || Paperback || Arturo Bris || Taylor & Francis Group Limited
The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private sector create jobs and, consequently, make their countries more prosperous.
morgen verzonden
Willpower
Rediscovering Our Greatest Strength
2024 || Paperback || Roy F. Baumeister e.a. || Van Ditmar Boeken B.V.
Reveals the secrets of self-control. This title shows us that willpower is like a muscle that can be strengthened with practice and improved over time. It teaches you how to gain from self-control without pain, and discover the real power in willpower.
